Google is rolling out a new notification in select Google Ads accounts, offering personalized support for implementing enhanced conversions. Why we care. Despite Google’s decision…
Posts published in “Search Engine Optimization”
Category Added in a WPeMatico Campaign
Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a…
The short answer is, “no.” Perhaps a more relevant question is: Could AI render human SEO analysis and actions redundant? In other words, will AI…
Microsoft Ads is rolling out a new feature called “brand lists” for Performance Max (PMax) campaigns. It promises more control over your brand image and…
Search marketers are less satisfied with their jobs than they were a year ago, according to a new Search Engine Land survey. Why we care.…
Italian competition watchdog AGCM launched an investigation into Google’s user consent practices for ad profiling. Why it matters. This probe highlights growing scrutiny of Google…
Seventy-two percent of B2B marketers say they use generative AI to create content, but 61% say their organization has no guidelines for its use. This…
AI is impacting every aspect of Google, including SEO and Google Ads. In a recent article in Search Engine Land, Anna Crowe masterfully discussed the…
Men earn an average of 36% more than women in search marketing in 2024, according to a new Search Engine Land survey. While there is…
Google is now expanding the rollout of Merchant Center Next to all merchant accounts, following its announcement at Google Marketing Live 2023. Merchant Center Next…