Lack of video creative and imprecise targeting historically meant that channels like paid search were a better use of a limited ad budget for agencies…
Posts published in “Search Engine Optimization”
Category Added in a WPeMatico Campaign
Google has confirmed that the helpful content update is now finished rolling out. The update took 15 days to roll out, starting on August 25,…
Google has been experiencing an issue with Ads Manager Data Transfer reporting that some advertisers may notice missing data dating back to August 30. What…
Instagram is planning to scale back on its shopping features to focus more on e-commerce efforts that directly drive advertising. A change in priorities. In…
Since the start of the pandemic, supply chain issues have caused panic among retailers. On average, 16% of products are out of stock and cannot…
Google has made some changes to how review-types show in Google search and as a result, you may see some changes to the clicks and…
Microsoft just announced Multi-platform, an all-in-one feature available in Smart Campaigns that lets you run ads in Microsoft, Google, Facebook, and Instagram all through the…
Google is slowly rolling out new Setup columns at the campaign and ad group levels. What is a Setup column. The new Setup column was…
YouTube is now allowing sports betting ads to serve on the masthead as long as the ads comply with the related gambling and games policy.…
Most marketers work day in and day out to stay on top of how their market is evolving, but just one unexpected factor can shift…