A handful of powerful targeting features will be removed in early 2023 according to a Google Ads help article. The help article, “Optimize your Video…
Posts published in “Search Engine Optimization”
Category Added in a WPeMatico Campaign
In 4 smarter ways to measure SEO effectiveness, I analyzed four fairly boilerplate SEO metrics (traffic, rankings, conversions, links) and detailed ways to apply an…
Retail is an ever-changing industry, but the last few years have been particularly disruptive. The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left…
20 years is a long time, especially in internet days and that is how old the original Google Webmaster Guidelines are. Google has done a…
Marketing departments once believed it was a sales issue if the sales team couldn’t work the leads from marketing. Today, this is no longer the…
With customers’ increasing demands and expectations, marketers strive to improve the timing and impact and ROI of customer engagements. Achieving this vision remains an uphill…
NP Digital leads the way in the 8th annual Search Engine Land Awards – the U.S. agency is a finalist in a whopping seven categories.…
After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search ads (RSAs), the new default…
Google has added three new examples to the top of the “how to write product reviews” help document, clarifying more types of sites that may…
Google has launched a new content suitability center in Google Ads where you can manage your suitability settings for all campaigns on YouTube and the…