It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert,…
Posts published in “Search Engine Optimization”
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Quality score. Two words that strike fear in the hearts of paid search professionals everywhere. OK, not really. But quality score can be a confusing…
Measuring campaign success is critical now more than ever. Calculating the incremental lift and the resulting value that campaigns provide is a great way to…
The staggering amount of global change in the past years has presented search marketers with an unrivaled amount of challenges… and opportunities. Customer expectations are…
People who rushed to download the Microsoft Edge browser to try out the New Bing Chat experience – ironically – ended up using Google Search on…
For the first time, more than half of B2B ads will be placed on mobile this year, according to Insider Intelligence. It’s a good time…
Implementing hreflang can be a challenging task for many SEOs. The countless syntax variations across several languages can be difficult for those with little understanding…
A new lawsuit alleges that Google abused its dominance in display advertising since 2014 and seeks £3.4 billion ($4.2 billion) in damages for all UK…
Did a Twitter account get a blue checkmark by paying for Twitter Blue or is it a legacy verified account? Right now it’s nearly impossible…
As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience.…