This is it… the search marketing conference you look forward to every year – loaded with actionable SEO and PPC tactics, expert answers to your specific questions, and engaging discussions with…
Posts published in “Search Engine Optimization”
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PPC is getting more complex, and so does paid search terminology. Consider the change from “audiences” to “segments” which has a much more broad definition. …
Should I use large language models for keyword research? Can these models think? Is ChatGPT my friend? If you’ve been asking yourself these questions, this…
Microsoft Advertising today announced a new API – ads for chat API – which will allow publishers, online services and apps to deliver ads through chat.…
Google I/O is this Wednesday, and while I/O often does not have much core search news, this year, we expect that to change with Google…
Instagram just revealed that it would rebrand branded content ads as partnership ads, offering new methods for brands and creators to collaborate on advertising efforts.…
Want to know what your customers need and want from your content? Ask them. Then use that information to get creating. But don’t just ask…
A strong brand bolsters marketing efforts. From being just another provider, it transforms you into a business your audience wants to buy from. You might…
We’re still not yet in a recession, but everything in life costs more. When everything costs more, sales are harder to come by. Especially if…
I recently connected with Fabrice Canel, a 26-year search veteran at Microsoft and principal product manager leading the team crawling, processing and indexing at Bing.…