When running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This…
Posts published in “PPC on Search Engine Watch”
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Artificial intelligence (AI) and machine learning algorithms are mainstreaming in a way that was never before possible, and these changes are having a significant influence…
Back in 2012, Lisa Raehsler wrote an article on 6 Super Time-Saving Tips to AdWords PPC Management, in which she presented some of the new…
As the debate around programmatic transparency rages on and the traditional agency model of media markups and kickbacks crumbles, very little is said about transparency…
With marketers increasingly focused on integrated performance, it’s important for agencies, SEO consultants and paid search specialists alike to have a greater sense of data…
In 2017, it was predicted that $92.4billion would be spent globally on paid search. This figure has grown year-over-year, proving its effectiveness as a platform…
When most marketers think of Yahoo, they think of low volume and little impact to overall scale. However, Yahoo Gemini is not only search, but…
PPC and search marketing are both vital to a company’s success. So, it’s amazing to see the mistakes that so many brands still make today.…
Brand bidding is often touted as a hotly debated topic in paid media. That said, a cursory glance will reveal that the typical advice given…
Initial Coin Offerings (ICOs) are booming. In 2017, there was approximately $5.6 billion raised by over 900 ICOs. Almost half of these ICOs were deemed…