Is it time for you to hire a social media manager? Because the role is arguably more important than ever for modern marketing teams. From…
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Sports fans, rejoice: The summer games are officially underway in Tokyo, Japan. But this year’s event looks markedly different from Rio and London. Due to…
Quick: what’s in your Instagram caption? Is it #love and #instagood? Or is it more #branded? How much time do you dedicate to thinking about…
Your brand is what people say about you when you’re not in the room. For a software company, that means when they’re not using your…
Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. But they…
While newer platforms like TikTok are making a splash across social trends, Twitter still dominates as a hub for active conversations. In fact, it still…
Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used…
Perception is everything, and in today’s 24/7/365 global news cycle, it can change in an instant. For public relations teams navigating this often turbulent environment,…
From TikTok to Facebook, global social media usage is booming at 3.6 billion people. And while not all of these audiences are using social media…
In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Being attached to the Kardashian-Jenner empire certainly didn’t…