We’ve heard it time and time again: “It costs way more to acquire new customers than it does to retain the ones you have.” And…
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When I was a college student considering a career in business, I loved the idea of innovation—it was the secret sauce that helped new brands…
With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes…
When it comes to social media bios for your brand, are you putting a good bit of thought into writing a creative and engaging intro?…
Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses…
It’s no secret that Instagram Stories are a big deal. With over 500+ million Stories published daily, they’re among the platform’s most popular features. That’s…
If it feels like competition is heating up (and fast), you’re not alone. According to the latest Sprout Social Index™, a staggering 93% of social…
After a year of lockdown in the UK and Ireland, social media use has exploded for businesses and consumers alike. Consumers are turning to social…
Is there a link between SEO and social media? Depends on who you ask. Regardless, businesses today are eager to stand out in the search…
There are many ways to reach a customer these days. Between social media, display ads and direct email newsletters, the possibilities are near endless. And…