All humans are born with a natural negativity bias, causing us to dwell more on negative experiences than we do on positive ones. This bias…
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The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO…
Ninety-three percent of marketers acknowledge that social media accelerated competition within their industry in the last year. So, what’s one of the keys to standing…
Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience.…
When you hear the word evangelism, religious connotations might spring to mind, but in modern times, it can extend to other areas. Today evangelism may…
It feels like everyone is all in on the creator economy. Venture capital firms are backing creator startups. Platforms like YouTube, TikTok and Snapchat have…
Social media has always had an incredible influence over purchase decisions. Recent data tells us 78% of consumers will buy from a brand after a…
Oversharing and spamming on social media. We’e seen it and have been guilty of it at some point as well. These are social media etiquettes…
Social media marketing campaigns are more important than ever, especially in 2021. According to The Harris Poll conducted in 2021, 43% of consumers used social…
It’s been over a year since the World Health Organization declared COVID-19 a pandemic and offices, stores and workplaces of all kinds shut down. What…