Instagram is the foundation of so many brands’ social presence. Instagram marketing has proven to drive traffic, support sales and engage customers. But if you’re…
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It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore…
Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Everything changed with Baby Boomers. They were the largest and…
A bit of competition can bring out the best in people. On social, a Facebook competitor analysis can bring out the best in your brand.…
Social media integrations are a great way to combine marketing efforts across channels. They help customers shop directly from social networks like TikTok and Instagram,…
There are a few universal questions that keep marketing leaders up during the quiet hours of the night: How do we do more with fewer…
Black Friday is almost here. Don’t expect busy shopping malls and crowded parking lots. Your customers will be looking for deals online and on social.…
A successful social media product launch should always tick a few boxes. Cost-effective? Check. Scalable? Double-check. Positive return on investment (ROI)? Triple-check. According to The…
Managing your Instagram marketing strategy is time-consuming. From posting content at the right time to keeping up with your comments—there’s a lot that goes into…
The holiday shopping frenzy isn’t confined to crowded malls. It’s happening online, and social media is the storefront. According to a Q4 2024 Sprout Social…