As someone who started out carrying a quota in sales, the rule of 78 has lived rent-free in my subconscious for most of my career.…
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Here’s a fact for you—I have led social media for communications offices in higher education for a decade now and I have never had an…
By now, you’ve likely heard of influencer marketing and the strategy of working with influencers or digital creators to help market or promote your business.…
When’s the last time you upgraded your Instagram tools? Because there’s no better time than now to level up. Sure, Instagram has rolled out a…
It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media…
The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult…
You know how dogs sweat by salivating? Well, It turns out they actually don’t. They regulate their temperature by salivating. They sweat through their paw…
With over 1 billion monthly active users, TikTok has quickly become one of the largest social media platforms in the world. What started as a…
People use Pinterest for a variety of reasons: to discover new products, save new ideas and plan new projects. In essence, Pinterest is a platform…
Duolingo’s TikTok has become a phenomenon. Just a couple months ago they were at 100,ooo followers…now they have 1.7 million. Not to mention 7 million…