Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. In fact, 90% of global consumers say…
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There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. And that includes your customers. They long for the…
There isn’t much that gets consumers more excited than seeing an “X” between their two favorite brands. Marketers are learning more about their target audiences…
Is it time for a Twitter audit? Recent social media demographics highlight that the platform is as active as ever. That’s because Twitter remains a…
Picture this: You’re given the opportunity to share a presentation on something you’re absolutely obsessed with. You could practically talk about it in your sleep,…
Reels may be the hottest thing on Instagram right now. But Instagram carousels are still thriving on the platform. In fact, they could be the…
The reality is all businesses need a social media crisis communication plan. Because social media meltdowns, pile-ons and controversies aren’t just reserved for the biggest…
To understand the best times to post on Instagram it’s important to understand how Instagram has evolved. The network’s popularity grew as the first visual-only…
As brands and consumers settled into a new routine that was caused by the disruption from the pandemic, there’s been a shift in how we…
When was the last time you looked at your Facebook Page’s settings? A month? A year? Whenever you first set up your Page? Facebook is…