It’s no secret influencers have transformed modern marketing. According to our 2024 Influencer Marketing Report, 86% of consumers make a purchase inspired by an influencer…
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Artificial intelligence (AI) is fundamentally shifting how we work. AI marketing tools are reshaping the industry now and in the future. From reporting and analytics…
As a social media marketer, you know that Twitter (now known as X) is a powerful tool for connecting with customers, building relationships and growing…
An effective social media strategy depends on a deep understanding of your audience. Knowing what topics interest your audience helps you craft content and messages…
The stakes are high for marketing leaders. Consumers are still price sensitive, with ever-increasing expectations for the brands they buy from. Executives and board members…
Every scroll, share and comment provides key insights into audience behavior. But without translating this data into boardroom-ready insights, your data points are just random…
Tracking social media engagement across a bunch of different networks can be tricky. But those likes, comments and shares are invaluable to your brand. According…
The more methods you have to get TikTok views, the better. Why? Because the more eyes on your TikTok content, the better your chances of…
Holiday shoppers no longer line up outside big box stores for the best deals. Instead, they’re turning to social media to find, research and buy…
You’re putting in the hours on X (formerly Twitter)—creating posts, engaging with followers and pushing your brand’s message. But without the right tools, it’s hard…