Social media has the power to bring people together—but when you don’t use social media accessibility best practices, it also has the power to exclude.…
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Social media is an ever-evolving world. With constant changes to algorithms, audiences and usage, certain types of risks are inherent for businesses operating on social…
If there’s one thing that can make or break a business, it’s how long a customer gets left on read. When a customer reaches out…
Your brand’s long-term success hinges on your ability to personalize customer interactions and turn them into memorable experiences. By doing so, you build customer trust…
Last April, Australian influencer Emma Claiir went viral for all the wrong reasons when she admitted to two incidents of past animal cruelty. Claiir drew…
Choosing a customer engagement model is a must-do for brands today. Because your approach to customer care impacts every corner of your business. That said,…
If you’ve scrolled through LinkedIn lately and found yourself wondering, “Is there something different about social media job descriptions?,” the answer is yes. We recently…
Hello, fellow marketers! I’m Tiffany Hardin, CEO of Gild Creative Group, an end-to-end influencer marketing creative agency, and I’m excited to share my experience from…
Every minute, 500+ hours of video hit YouTube. That’s a lot of content to compete with. But growing your YouTube channel isn’t just about creating…
Building social media traffic for your website is like a city planner thinking about how to efficiently get traffic in and out of town. If…