When creating a social media marketing strategy, it’s important to find all of the best social media apps for your business to have a presence.…
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YouTube is the second most popular platform for influencer marketing, with 70% of marketers agreeing it’s an important part of their influencer marketing strategy. This means…
Managing a social presence across U.S. and European markets is a unique challenge for U.S-based marketers. Little nuances in platform and communication preferences can become…
It’s important for your brand to prove credibility every chance it gets—and on social media, that often means getting verified. Verification comes with a little…
In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that…
Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for…
YouTube is not just a platform for sharing videos. It’s also a powerful video marketing tool that lets you tap into real-time data, manage your…
Social media careers are taking off. Just a decade ago, the only role associated with the channel was “intern.” Now, social media professionals are in…
With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations…
Every company should strive to be driven by data. That’s not a controversial statement. As organizations and technologies have become more sophisticated, we’ve been able…