There’s a lot of conversation about the tight talent market right now. And rightfully so. Social media marketers report finding qualified talent as their biggest…
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Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the…
Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Every time you think you’ve mastered it, audience preferences change. The…
Facebook Messenger is a cross-platform instant messaging app developed by Facebook (now Meta). With nearly 1 billion monthly users, Messenger can be an indispensable marketing…
Facebook has nearly 3 billion active users, 70% of whom say they visit the platform daily. Globally, it’s the top active social platform. Its continued…
Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn, 78% of social sellers outsell their peers who…
Many people wonder how our social media team operates here at Sprout. And the truth is, like most social media marketers, we have limited time…
As a marketer, you’ve probably heard, read or typed “click link in bio” at least once. It’s become synonymous with Instagram—and also very memeable. But…
Online customers don’t have the luxury of walking up to a salesperson and asking an important question—but they still expect a fast response when they’re…
While TikTok seems to be a platform primarily for social interaction and short-form video content, it offers plenty of value for brands and businesses. With…