Instagram is booming for UK brands right now. Among consumers, Instagram topped the list for social shopping purchases in 2023. It is also the most…
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When I first started working in social media over a decade ago, follower growth was seen as a critical metric—if not the most important one.…
Marketers are rightfully obsessed with metrics. With markets increasingly competitive and globalized, staying on top of data is essential for understanding overall business performance and…
Dubai. Finland. Vermont. These are just a few of the many near and far-flung destinations influencers have been invited for coveted brand trips. Fueled in…
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore…
Social media can sometimes feel like the wild west. Brands know they should post content on social media. But without the right metrics, it’s hard…
AI-generated content has become pervasive on social media in a relatively short time—creating a lot of gray area when it comes to brands using AI…
Learning how to use TikTok for business can level up your marketing strategy. The platform is home to over 1.5 billion users of all ages.…
Working with the right influencer can help skyrocket your brand’s visibility and build trust with your target audience. But securing a partnership is just the…
Staying relevant is crucial for a brand to succeed. It’s not just about being on top—it’s about keeping up with evolving market shifts. Brands need…