From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. At times,…
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When Instagram launched in 2010, users could only share square images from their mobile devices. Since then, the app has evolved to include features such…
Social media is a hub for civic engagement. Whether you’re seeing celebrities take to Twitter to express their opinions on current events, brands talking about…
Is your social media messaging on point? Food for thought: businesses bounce between dozens of engagements per day. Posts. Comments. DMs. For some brands, it’s…
We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability…
Have you test-driven the Sprout Social Salesforce integration yet? If not, you totally should! There’s a reason why more and more companies are linking their…
There’s a lot of conversation about the tight talent market right now. And rightfully so. Social media marketers report finding qualified talent as their biggest…
Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the…
Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Every time you think you’ve mastered it, audience preferences change. The…
Facebook Messenger is a cross-platform instant messaging app developed by Facebook (now Meta). With nearly 1 billion monthly users, Messenger can be an indispensable marketing…