Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with…
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Algorithm shifts. Economic uncertainty. Crowded feeds. Like all social marketers, this is the social landscape our team faces. At Sprout, we turn to employee advocacy…
Social media engagement is the bread and butter of social media marketing. Many brands want more engagement on their social media posts but don’t know…
Joining the social team at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the…
What works–and what doesn’t–shifts fast in marketing. As consumers become savvier and shift their priorities, tried and true methods to reach and engage with consumers…
If one thing remains true, it’s that there will always be a need for content. Think of content as the connection point between brands and…
Selling on Instagram isn’t as simple as posting product photos and calling it a day. If you want to turn your fans and followers into…
Twitter gives consumers direct access to the brands they love. A simple mention or DM can turn into a delight-worthy conversation that creates a loyal…
As a brand or business, building credibility with your online audience should be part of your overall social media marketing strategy. Learning how to get…
Hosting a surprise birthday party is on my bucket list. What better way to celebrate a loved one than with meticulous, secretive planning complete with…