Category Added in a WPeMatico Campaign
Influencers are a powerful force. Well-planned influencer campaigns are an excellent source of publicity. Consumers transfer their feelings about influencers onto your brand, whether that’s…
The choice between quality and speed gets harder every day. As expectations rise, it’s clear that consumers won’t make any sacrifices on customer service efficiency…
Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house…
Social media fundamentally changed how we market. We’re more targeted yet we have a broader reach, we move faster and we send out a lot…
Brands today know that loyal customers are not a given–they’re earned. The right social media customer service software can make it easier to win audiences…
The journey from follower to customer varies to such a large extent, it’s hard to sum it up in a neat analogy or metaphor. Tying…
A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, social media influencers have risen and saturated…
Blindly putting out content or products and hoping for the best is a thing of the past. Not only is it a waste of time…
Competitive intelligence can seem more like a to-do list item than a business function. You might read analyst reports, check some CRM data, and maybe…
The sooner you cement your brand identity, the better. There’s a reason why brand awareness is still the top goal for many marketers. Because social…
