From TikTok to Facebook, global social media usage is booming at 4.89 billion people—that’s more than half the entire world population. And while not all of…
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It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact…
Imagine being able to see into your customers’ minds to get a sense of their values, interests and motivations. Wouldn’t you be much better at…
Operating on social media without brand safety tools is like browsing the internet without malware protection. Technically, you can do it—but it opens you up…
Whether they’re singing your praises or giving constructive feedback, paying attention to customer opinions is important because they’re your biggest brand advocates. But with thousands…
Twitter is one of the most versatile social media networks in the world. With 238 million monetizable users logging into the app daily, Twitter marketing…
The only constant in life is change. And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is…
As one of the fastest-growing entertainment platforms, TikTok showed it’s a powerhouse in the digital space. And with more and more businesses joining the platform,…
As the premier professional-focused social platform, LinkedIn is where to establish yourself as a thought leader in your industry. And with over 63 million company…
If you’re looking to find the best times to post on Instagram, then look no further. Instagram’s visual nature makes it a desirable marketing platform…