Managing communications has become quite the juggling act. Each passing year throws in a new challenge, whether that be keeping up with audience interests, navigating…
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What is social media market research and why is it valuable? Social media market research is the practice of gathering historical and real-time data from…
Hot take: mastering social media is what sets businesses today apart. Competition is fierce among brands and attention is scarce. Establishing an identity and sense…
Social media is like a 24/7 town hall meeting—news spreads, crises unfold and important questions emerge in real time. It’s a direct line to your…
Every new advancement in tech sparks new possibilities—and new fears. This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI…
The road to wellness isn’t linear. Neither is the road to social media maturity. The COVID pandemic was an unanticipated crisis for the healthcare industry,…
Ready to tackle the biggest social media marketing challenges? If you’ve been struggling to keep your social media strategy agile and up to date, you’re…
The right social media marketing tools make a big difference. And without the right social media marketing tools, your social strategy may fall flat before…
Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social…
Voice of customer (VoC) data is a collection of your customers’ feedback based on their experience with your brand during the customer journey. Digital and…