The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has…
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In a world that moves at the speed of social, brands are constantly on their toes to keep up with customers and the competition. For…
Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Creating an Instagram account or…
In today’s ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement…
Want to keep your brand top-of-mind for your audience using Instagram Stories? Consistency is key, but when you’ve got a million other tasks, you might…
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore…
Managing a social media strategy is a constant balancing act between creativity and operational demands. But what if someone could handle most of the day-to-day…
As I approach my first 60 days as Chief Product Officer at Sprout Social, I’m reflecting on the tremendous privilege and responsibility that come with…
If you’re looking to grow your online presence in a creative and authentic way, influencer marketing is an excellent idea. Influencer marketing revolves around partnering…
There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos. It’s not as simple as…