There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources?…
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It isn’t uncommon for companies to receive hundreds of brand pitches in their social inbox from influencers and creators. Sprout’s Influencer Marketing Report found that…
Ever come across a hilarious banter between two brands on social media? Or an engaging video featuring two of your favorite content creators? You enjoy…
Never running out of social media content ideas is easier said than done. Marketers today must juggle multiple profiles and keep them up-to-date with new…
YouTube is the king of long-form video content, but YouTube Shorts is quickly entering the spotlight. With 70 billion views a day and counting, Shorts…
Understanding your competitors is essential if you want to stay ahead. This means getting a nuanced perspective of their strengths and weaknesses—and understanding how your…
TikTok has exploded onto the scene, becoming more than just a social media platform—it’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands…
If a business is an orchestra, then every department is its own instrument. When teams work in isolation, the result is simply noise. When everyone…
Several years ago, companies taking a stand on socially and politically charged issues was par for the course. In the wake of the COVID-19 pandemic,…
AI is transforming how brands use social media through tools that make connecting with audiences easier and more effective. From suggesting content and scheduling posts…