There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources?…
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It isn’t uncommon for companies to receive hundreds of brand pitches in their social inbox from influencers and creators. Sprout’s Influencer Marketing Report found that…
Ever come across a hilarious banter between two brands on social media? Or an engaging video featuring two of your favorite content creators? You enjoy…
YouTube is the king of long-form video content, but YouTube Shorts is quickly entering the spotlight. With 70 billion views a day and counting, Shorts…
Never running out of social media content ideas is easier said than done. Marketers today must juggle multiple profiles and keep them up-to-date with new…
Understanding your competitors is essential if you want to stay ahead. This means getting a nuanced perspective of their strengths and weaknesses—and understanding how your…
TikTok has exploded onto the scene, becoming more than just a social media platform—it’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands…
If a business is an orchestra, then every department is its own instrument. When teams work in isolation, the result is simply noise. When everyone…
Several years ago, companies taking a stand on socially and politically charged issues was par for the course. In the wake of the COVID-19 pandemic,…
AI is transforming how brands use social media through tools that make connecting with audiences easier and more effective. From suggesting content and scheduling posts…