It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to…
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Social data can reveal insights needed to interpret consumer behavior, allowing brands to forecast trends and make smarter decisions. It’s more than numbers—it’s real, tangible…
With trends emerging every day, social networks introducing new additions (hello, Threads!)—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing…
TikTok is one of the fastest-growing social media apps ever—and for good reason. Short-form video has been taking the social media world by storm, with…
Most businesses know their employees are their biggest asset, but did you know they’re also your strongest marketers? Employee advocacy empowers employees to share smart,…
As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. But if you…
Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral…
Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network…
In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of…
You want to make informed decisions for your business. But with so much data available, it’s easier said than done. There’s sales trends, revenue, marketing…