Social media advertising is a linchpin of modern marketing. And for brands today, paid ads are an expectation rather than an exception to the rule.…
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Looking for the latest social media demographics for 2023? You’ve hit the jackpot. The importance of a data-driven social strategy can’t be overstated — up-to-date…
LinkedIn has become a different kind of social space. What used to be a place to post job openings has become a go-to hub of…
Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. With 2.96 billion active…
How the relationship between influencers and consumers is changing (and what marketers need to know)
How the relationship between influencers and consumers is changing (and what marketers need to know)
Influencers are a powerful force. Well-planned influencer campaigns are an excellent source of publicity. Consumers transfer their feelings about influencers onto your brand, whether that’s…
The choice between quality and speed gets harder every day. As expectations rise, it’s clear that consumers won’t make any sacrifices on customer service efficiency…
Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house…
Social media fundamentally changed how we market. We’re more targeted yet we have a broader reach, we move faster and we send out a lot…
Brands today know that loyal customers are not a given–they’re earned. The right social media customer service software can make it easier to win audiences…
The journey from follower to customer varies to such a large extent, it’s hard to sum it up in a neat analogy or metaphor. Tying…