Marketing on social media requires understanding content development from beginning to end. This includes knowing what you wish to gain from each piece of content.…
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YouTube may not be a new player in the social media game. But it’s tried and true. With the importance and popularity of video only…
It has been three years since what many media outlets described as “the racial reckoning of 2020.” This was a time when we saw global…
Know whether your target audience is still on Facebook? Or if you should keep investing in Facebook ads? Staying on top of the latest Facebook…
There are few sure bets when it comes to organic reach on social media. Marketing professionals, from specialists to VP, agree it’s getting harder to…
Today, it’s easier than ever to shop online with just a few touches on your smartphone. Not only is ecommerce a crowd favorite, but it…
Collecting and managing customer data is ubiquitous in our digital-forward world. Customer data enables personalized social feeds and customer-centric marketing by making it easy to…
“You’ve got to build your personal brand.” Chances are you’ve heard some variation of this advice recently, right? From marketers to creators, the concept of…
TikTok has been one of the fastest-growing social media platforms in existence—so your brand needs to pay attention to it. Especially (as you’ll find out…
An omnichannel strategy is like an orchestra where each channel is an instrument. They can produce a nice tune on their own, but together they…