You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare, according to Jill Florence, Director of Enterprise Sales…
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With millions of people signing up daily across social media platforms, keeping track of conversations about your brand online is becoming an uphill battle. What…
“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the…
When social media first came onto the scene, it was designed for people to connect with one another. But as platforms developed and user bases…
Social media is a constantly shifting sea of change. And at the helm of the ship navigating these tides are agile social teams. From changing…
Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and…
It doesn’t matter how niche a product or service you offer. There are probably other companies that do the same thing. Competition is a normal…
Whether consumers are laughing at their favorite brand’s infotainment content, buying products through live shopping or tuning into a try-on haul, social media is a…
To win, you need to know your opponent well. This means getting a nuanced perspective of their strengths and weaknesses—and understanding how your target audience…
A short decade ago, one could assume they wouldn’t miss much if they took a few days off social. Now, each day brings at least…