Awareness. Consideration. Decision. Purchase. The four stages of the marketing and sales funnel. A formidable formula that has explained consumer behavior for over a hundred…
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Successful technology relies on innovation and adaptability, and at Sprout Social, these attributes run deep in our DNA. We’ve always believed that our intentionality is…
With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers…
Social media has become an essential part of the modern customer journey, underlining the importance of social media marketing for businesses of all sizes. Even…
Do you know how to schedule Instagram posts? If not, it’s time to learn. Learning how to schedule Instagram posts in advance helps free up…
If you want to see success on TikTok, you need to learn how to get more eyes on your content. Part of your TikTok marketing…
In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped…
Instagram is the foundation of so many brands’ social presence. Instagram marketing has proven to drive traffic, support sales and engage customers. But if you’re…
As a marketer, you likely deal with a lot of granular questions on a weekly basis as you decide what to share with the world.…
Social media has become deeply ingrained in our daily lives, evolving from a novel tool to connect with friends into a central hub for entertainment,…