Be honest: how often do you check your Instagram Story analytics? Because interactions with Stories are crucial for business accounts to track. Brands rely on…
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It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency.…
You are no stranger to long to-do lists. Especially as you embark on refining your goals and processes for the year ahead, it might seem…
What does it mean to have exceptional customer service? Automated phone systems? Chatbots? Help guides? These ease your customer support teams’ workload, but they don’t…
Public speaking skills are a career accelerator, especially in social media marketing. According to the 2023 Sprout Social Index™, more than half (61%) of marketers…
Buyer behaviors and how brands react to them are constantly evolving, so how do you keep up? Brands need a continuous source of trustworthy market…
Keeping up with social trends is bigger than chasing the current song to use in your TikTok content. It means zooming out and looking at…
The concept of being a “creator” totally dominates TikTok and TikTok marketing. After all, everyday TikTokers are the ones responsible for the trends, challenges and…
Successful social media marketing starts with defining a target audience. Nothing good really comes out of just putting your content out there and hoping for…
Every member of a procurement team is more than just a professional—they’re people. Parents, pickleball players, podcast enthusiasts—and those are just the P’s. On and…