Technology, like art, stirs emotions and sparks ideas and discussions. The emergence of artificial intelligence (AI) in marketing is no exception. While millions are enthusiastic…
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Superior customer experiences don’t happen by accident. A well-defined customer service strategy is the foundation to every wow-worthy interaction between a business and its customers.…
Acquiring fresh and relevant leads can sometimes be the most challenging part of marketing your business. The good news is that social media is an…
When I joined Sprout Social in 2018, part of my role as CMO was educating my peers about the value of social media. I remember…
For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But…
Sprout Social’s Android mobile app is a powerful native application that keeps our customers plugged in to their social media presence on the go. As…
Customer satisfaction has become an indispensable factor in sustainable business growth. Customers now wield more power than ever before and have endless product options. Competition…
Awareness. Consideration. Decision. Purchase. The four stages of the marketing and sales funnel. A formidable formula that has explained consumer behavior for over a hundred…
Successful technology relies on innovation and adaptability, and at Sprout Social, these attributes run deep in our DNA. We’ve always believed that our intentionality is…
With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers…