Just like non-verbal cues in face-to-face communication, there’s human emotion weaved into the language your customers are using online. Decoding those emotions and understanding how…
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AI social media tools are fast becoming the norm. This is not surprising, given that 97% of business leaders in The 2023 State of Social…
Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring…
Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line.…
Getting complaints about your business never feels great. They can also severely impact your reputation. Given the potential fallout, it’s understandable why you might want…
When you’re marketing to other businesses, longer conversion paths are the norm. B2B consumers tend to take longer to make a buying decision and need…
When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can help. They’re always available, ready…
Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Add to these, workflow inefficiencies, data silos and rising…
Creating an Instagram marketing strategy is an involved process. There are multiple types of content to consider (posts, Reels and Stories), different formats to create…
Every social media platform has its own algorithm that brands need to figure out to create a compelling strategy and reach their audiences—and LinkedIn is…