Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according…
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There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources?…
Is managing multiple social media accounts becoming too tedious? Is the pressure of crafting the perfect creator profile stressing you out? Think about it: From…
TikTok has remained a vastly popular social media platform since its inception, capitalizing on its early fame as people gravitated toward its light, short-form content.…
What was the ROI of your influencer campaign? How does one topic perform on social compared to another? How are people responding to a campaign?…
From social engineering to profile hijacking, social media accounts face many potential attack vectors. Social media security isn’t something enterprise companies can take lightly, especially…
You’re regularly analyzing your social media performance and getting some interesting insights. But how do you communicate those insights to relevant stakeholders? Not everyone’s an…
If you’re reading this, you probably know the answer to the question, “can brands increase sales through social media?” is a resounding yes. Social is…
Struggling to stay on top of your LinkedIn marketing efforts? Building your brand’s presence on LinkedIn takes a lot of work as it involves posting…
You already know the value of social media extends far beyond marketing—it benefits and represents every corner of your organization. But other teams may not…