The influencer space has ballooned into a multi-billion dollar phenomenon, meaning influencer marketing has made its name as a key marketing strategy. Brands of all…
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“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this…
If your company receives more mentions, DMs and attention on social media than in the past, you’re not alone. Social media has democratized access to…
There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences…
TikTok Shop presents a massive opportunity for brands, combining TikTok’s powerful discovery engine (#TikTokMadeMeBuyIt) with in-app e-commerce capabilities to create a new shopping experience (#IBoughtItonTikTok).…
There are over 100,000 TikTok influencers in the United States across a number of different niches. This means that no matter what your business is…
Customer expectations are at an all-time high: 60% of customers will switch to a competitor after a negative experience. 73% of customers want companies to…
Social media is all about engaging and interacting with your audience. This means when your followers and customers leave social media comments on your posts…
Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media…
If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to…