Keeping up with social trends is bigger than chasing the current song to use in your TikTok content. It means zooming out and looking at…
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The concept of being a “creator” totally dominates TikTok and TikTok marketing. After all, everyday TikTokers are the ones responsible for the trends, challenges and…
Successful social media marketing starts with defining a target audience. Nothing good really comes out of just putting your content out there and hoping for…
Every member of a procurement team is more than just a professional—they’re people. Parents, pickleball players, podcast enthusiasts—and those are just the P’s. On and…
You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare, according to Jill Florence, Director of Enterprise Sales…
With millions of people signing up daily across social media platforms, keeping track of conversations about your brand online is becoming an uphill battle. What…
“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the…
When social media first came onto the scene, it was designed for people to connect with one another. But as platforms developed and user bases…
Social media is a constantly shifting sea of change. And at the helm of the ship navigating these tides are agile social teams. From changing…
Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and…