In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to…
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As the old marketing adage goes, “Facts tell, stories sell.” While that advice is sound, today’s marketing leaders can take storytelling a step further by…
Social media marketing is more than just posting content and hoping for engagements. It’s maintaining an active presence and building a strong brand community. And…
Love it or hate it, TikTok has undeniably taken the world by storm. With its popularity growing exponentially with audiences of all ages and demographics,…
Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what…
You may be constantly monitoring your Instagram performance. But your brand’s numbers alone aren’t enough to give you a complete picture. You need to stay…
While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That…
The modern customer journey exists across multiple channels and countless touchpoints. To get a truly cohesive view of your customer experience, you need to be…
Most businesses collect a wealth of data daily. From consumer and competitor insights to social media analytics, this data helps you make smarter decisions, spot…
As you add new or emerging platforms to your overall marketing strategy, it’s important to understand key data and statistics surrounding each platform. Information like…