Posts published in “Facebook Marketing”

When you’re marketing to other businesses, longer conversion paths are the norm. B2B consumers tend to take longer to make a buying decision and need…

When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can help. They’re always available, ready…

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Add to these, workflow inefficiencies, data silos and rising…

Creating an Instagram marketing strategy is an involved process. There are multiple types of content to consider (posts, Reels and Stories), different formats to create…

Every social media platform has its own algorithm that brands need to figure out to create a compelling strategy and reach their audiences—and LinkedIn is…

There’s social media management, then there’s social media management for government agencies. After all, who else can say their posts count as public record under…

Think about the last purchase you made. What made you choose one product over another? Its look? Its ease of use? The price point? Consumers…

“Show me the data.” A phrase marketing leaders have uttered to their teams more times than they can count. That’s because data is critical to…

As social media becomes more influential, impactful and involved, having robust tools with the latest and greatest features is becoming increasingly important. Take the introduction…