As President of Sprout Social, I’m fortunate to have conversations with C-suite executives and marketing leaders across brands and industries everyday. I hear their timely…
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If you’ve ever wondered how to become a social media manager, you’re in the right place. Platforms and consumer preferences may change constantly, but there…
If you were an MTV devotee between the years of 2006 and 2010, you’ll remember Heidi Montag as Lauren Conrad’s friend-turned-foe from the beloved reality…
Managing a social presence across US and European markets is a unique challenge for US-based marketers. Little nuances in platform and communication preferences can quickly…
It’s normal to dread dealing with customer service. From long hold times to unanswered emails, it can be an unpleasant experience. Traditionally, customers call a…
Picture this. It’s Monday morning, and you log into Sprout. You immediately notice your brand has been mentioned thousands of times. Your heart races as…
You’ve created an extensive list of people you want to work with for your influencer marketing campaign and now it’s time to start sending out…
It’s important for your brand to prove its credibility every chance it gets. With TikTok marketing, that often means getting the coveted blue checkmark added…
It’s common knowledge among social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency.…
LinkedIn is a leading social network for brands looking to gain authority, build their network and connect with potential customers. With 82% of B2B marketers…