If you can believe it, Sprout recently celebrated its 14th anniversary. Thinking back on what social media looked like in 2010—Pinterest and Instagram had just…
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The beginning of the millennium marked the dawn of modern internet culture. For the first time, ordinary people could create loyal global communities and have…
You’re in a meeting with senior executives and stakeholders and they ask you to quantify your team’s performance across social channels and accounts. You also…
If you haven’t been minding your TikTok metrics, now’s the time to start. Especially as the app booms as a brand discovery and shopping channel.…
Change is constant. That is the only certainty in life. It’s interesting how many said social media was a disruptive force to big, traditional broadcast…
The post How to use Instagram Threads in your brand strategy appeared first on Sprout Social.
As someone who’s worked in social media for over a decade, I wholeheartedly believe it’s always possible to measure the value of social and the…
According to the Sprout Social Q3 Pulse Survey, 80% of marketers agree influencers are an essential part of their strategy. That doesn’t mean everyone has…
Remember the last time you were influenced to buy a new ingredient at the store or visit a restaurant? There’s a good chance that influence…
Known for its short-form vertical videos, TikTok is more than just an app for dance challenges and lip-sync trends. The platform has grown exponentially in…