TikTok offers a massive marketing opportunity for businesses worldwide. As thousands more companies start to market across the platform, grasping how TikTok analytics work can…
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Social commerce has emerged as a powerful force in the retail landscape, transforming the way consumers shop and businesses sell. In the United Kingdom, social…
We’ve all heard the phrase “the customer is always right”. The standard brick-and-mortar shopping experiences of the past made that a pretty straightforward idea. Today,…
When creating a social media strategy, it’s crucial to pay attention to the constantly flowing conversations and opinions online. Tracking social mentions gives you visibility…
With over 2.5 billion monthly active users, YouTube is the second-largest social media platform in the world. But YouTube’s large user base isn’t the only reason…
TikTok is all about video—it’s what keeps users glued to the app. But if you want your videos to stand out, you need to pay…
Have you scrolled through Instagram today? Checked your email? Googled something? Chances are you saw at least one promotional message on one of those platforms.…
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore…
Reddit is more than just a social platform—it’s community forum meets social media. If you’ve got a question—about anything at all—chances are someone answered it…
An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each…