If you were an MTV devotee between the years of 2006 and 2010, you’ll remember Heidi Montag as Lauren Conrad’s friend-turned-foe from the beloved reality…
Posts published in “Facebook Marketing”
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Managing a social presence across US and European markets is a unique challenge for US-based marketers. Little nuances in platform and communication preferences can quickly…
It’s normal to dread dealing with customer service. From long hold times to unanswered emails, it can be an unpleasant experience. Traditionally, customers call a…
Picture this. It’s Monday morning, and you log into Sprout. You immediately notice your brand has been mentioned thousands of times. Your heart races as…
You’ve created an extensive list of people you want to work with for your influencer marketing campaign and now it’s time to start sending out…
It’s important for your brand to prove its credibility every chance it gets. With TikTok marketing, that often means getting the coveted blue checkmark added…
It’s common knowledge among social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency.…
LinkedIn is a leading social network for brands looking to gain authority, build their network and connect with potential customers. With 82% of B2B marketers…
The healthcare industry has always been a bit conservative when it comes to adopting new tech—and social media is no exception. Although experienced professionals understand…
When I kickoff work with CMOs as an upper-funnel marketing consultant and we discuss their social team org structure, the first thing I say to…