From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new…
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If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take you a while to figure…
Trying to figure out how to use Slack? Good. It’s totally worth it. Just like it pays to learn the ropes of the latest social…
As with any marketing strategy, keeping tabs on the performance of your various initiatives is essential, including on Instagram. But when it comes to digging…
If you’re like the average social media manager, you’ve got a suite of skills and a set of projects to match. Even when you schedule…
When it comes to social media marketing, you can often get some fresh ideas from looking at what other brands are doing online and implementing…
As consumers, we’re often swayed by the opinions of people we consider as experts in the field. We seek out reliable review videos and blog…
There is no denying the power of brand social media. From raising a brand’s global profile to supplementing research and development efforts, social media can…
Values are an important part of any company’s culture. But having clearly stated values is only part of the equation. Values are meaningless unless they’re…
Both new and well-established brands are using social media to grow their following, generate leads and increase sales. Building a brand using social media might…