Instagram used to be a black hole in terms of third-party marketing tools. Fast forward to 2019 and times have changed. From social listening to…
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Welcome to planning season! For social marketers, this is the most exciting time of the year. Oftentimes it’s the most stressful, too. Because coming up…
If a strong visual strategy is key to your business, it’s likely that you’ve spent countless hours – or dollars – designing perfect image after…
Sprout Social, a leading provider of social media marketing, analytics and advocacy solutions for business, today announced $40.5 million in new funding from Goldman Sachs,…
The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and…
There are hundreds of national, international and world hashtag holidays. Before #NationalMargaritaDay or #NationalPuppyDay—or even social media—nonprofits and global agencies worked to educate and increase…
If you’re responsible for your business’ social presence, you might feel a bit under pressure. Totally understandable. Perhaps your boss wants to know that your…
Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. Take a moment to…
What do marketers want from social media in 2019? Based on what we saw in 2018, the answer is surprisingly simple. More ROI and less…
Every year, our team comes together around the winter holidays to support causes near and dear to our hearts. At Sprout, our company values include…