“The bots are coming.” This sort of line has been popular among marketers over the past couple of years. But is that reality finally coming to fruition?…
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The Sprout agency team and I work with 1,000 agency partners and thousands of agency customers. These social media and digital marketing agencies offer best-in-class…
Understanding the social media demographics of each platform is an essential step to take before determining which platforms make the most sense for your brand…
There’s really no getting used to social media when the landscape keeps changing every few months. Right when you think you’ve mastered your social media…
Dozens of new features are released on Instagram every year. Not everything is perfect and that’s why these hacks are there for you. Some are…
Do you have your social media marketing strategy squared away for 2019? If not, we don’t blame you. Because 2018 was a whirlwind year for…
Brand storytelling on social media influences customers by increasing brand awareness, reach and attracting new followers. Your story is how your company will be remembered…
Every year, we take a look at the past year and make informed predictions of the year to come. Based on 2018’s algorithm changes, privacy…
Instagram used to be a black hole in terms of third-party marketing tools. Fast forward to 2019 and times have changed. From social listening to…
Welcome to planning season! For social marketers, this is the most exciting time of the year. Oftentimes it’s the most stressful, too. Because coming up…