Social media is always evolving, and users’ behavior changes with it. One fact that doesn’t change is that all social platforms move fast, with a…
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With a rapidly growing user base of 610 million professionals, LinkedIn provides organizations with unique opportunities. Beyond being a prime place to share content and…
There’s no better time than now to figure out how to promote your YouTube channel. Why “now,” though? For starters, YouTube recently overtook Facebook as…
If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach…
Incorporating others’ content into your Instagram feed is a common and effective Instagram strategy. User-generated content (UGC) is often used by brands to showcase their…
From Publishing to Reporting, Sprout Social continues to develop new features designed to enhance your workflow. With all of the features available on Sprout, you…
The fact that companies are expected to be active on social media is a no-brainer. But what about individual salespeople? Reality check: scoring sales on…
Reality check: conducting industry analysis doesn’t have to be complicated or time-consuming. In fact, it’s arguably easier than ever. And we have social media to…
If you’re familiar with #SproutSessions, you know it’s a free digital conference where we host a variety of marketing and social talent from your favorite…
Today’s marketers are rightfully obsessed with metrics. But don’t forget that your customers are more than just data points. And yeah, it’s easy to overlook…