The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and…
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There are hundreds of national, international and world hashtag holidays. Before #NationalMargaritaDay or #NationalPuppyDay—or even social media—nonprofits and global agencies worked to educate and increase…
If you’re responsible for your business’ social presence, you might feel a bit under pressure. Totally understandable. Perhaps your boss wants to know that your…
Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. Take a moment to…
What do marketers want from social media in 2019? Based on what we saw in 2018, the answer is surprisingly simple. More ROI and less…
Every year, our team comes together around the winter holidays to support causes near and dear to our hearts. At Sprout, our company values include…
The greater your Instagram reach, the more eyes you can get on your brand’s visual content. Seems like a no-brainer, right? But in the face…
What are SMART goals? SMART goals are Specific, Measurable, Attainable, Realistic, and Time-bound. Building SMART goals, and measuring progress towards them quarter over quarter, helps…
Businesses just can’t seem to catch a break from Facebook, can they? Kicking off 2018 with a reach-rocking algorithm shift, the social giant is now…
‘Tis the season to focus, put all your 2019 planning into motion and get all your ducks in a row before the holiday interruptions. In…