For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is…
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When running social media for your business, it’s important to be on top of all aspects of your accounts. This can even include your post…
There are many different ways to use social media for education. Social media has various uses in the classroom as well as to help market…
Since joining the social team at Sprout, I’ve grown a lot—both as a social media practitioner and as a creative contributor. Learning to maximize my…
So you want to design a logo for your company or organization. If you have the resources, our first suggestion is to hire or commission…
With today’s consumers on the go, it’s no wonder shopping is becoming more digital and social than ever before. Mobile-first shopping is up 24% over…
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through…
While social media has technically been around for about 40 years, it wasn’t until after Facebook launched a little over a decade ago that companies…
One of our values here at Sprout Social is to champion diversity, equity and inclusion. We believe that beyond the internal work we do for…
Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will…