Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and…
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I’m thrilled to announce Sprout Social has been recognized as one of Glassdoor’s Best Places to Work in 2020. This is the third year we’ve…
Businesses shouldn’t be shy about selling on Instagram anymore. Recent Instagram statistics point to the fact that the platform is booming for brands right now.…
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through…
There are hundreds of national and global hashtag holidays today. But before #NationalCatDay or #EarthDay—or even social media—became a thing, nonprofits and global agencies created…
Before Social Media Lead Brittany Sheppard joined the team at prAna, the brand hadn’t invested much in the way of its social presence. “When I…
Facebook Group marketing is going to grow in 2020 and beyond. Why? For starters, Facebook engagement is actually increasing despite rumblings about the platform’s frequently…
Managing a brand’s social media presence is no small feat. From regular publishing to social analytics to customer service, today’s social media manager is often…
The digital age has made parenting much different than it used to be. Now there are ads on kids’ games, ads targeting Millennial parents, ads…
Instagram is a social media platform that is now synonymous with visual content and storytelling. But not every story your brand wants to tell fits…