Social media and journalism are one and the same these days. Perhaps that’s because over 50% of people rely on social as a news source.…
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You’ve got a limited social advertising budget but you don’t know where to drop it: Facebook or Instagram? It’s a tough question with an equally…
Data analysis and reporting are becoming increasingly important skills for social media marketers. In fact, social marketers in a hiring position say that reporting ability…
Like it or not, social media and politics have become inseparable. That’s because so much of our political discourse happens via social media. Why, though?…
Almost every consumer search starts with Google, which essentially makes your Google My Business listing your digital storefront. A strong online presence is an absolute…
When marketing practitioners and their bosses align on goals for social, they can unlock social’s potential as a true driver for business growth. For practitioners,…
In a COVID-19 world where all in-person events and plans have been cancelled, companies are looking for new ways to connect with their audiences, and…
Seeing is believing. If you think sharing images and videos on social media earns you more credibility with your audience, the data is on your…
Let’s be honest: social media can feel like a total time-sink sometimes. This is especially true as social managers take on more and more responsibilities.…
The abundance of data can be a bane as much as it is a boon. While marketers now have plenty of data to back up…