An online review management strategy enables your business to harness the power of review channels, to effectively track, address and use customer feedback. Monitoring reviews…
Posts published in “Facebook Marketing”
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Strong digital customer service is an expectation, not an exception to the rule. Because the days of customers sitting on hold or reps saying “I…
For decades, people have used search engines like Google and Bing to find answers to questions and discover products from brands they loved. Now, social…
As the saying goes, when you try to appeal to everyone, you appeal to no one. Niche marketing is a highly targeted form of advertisement.…
Instagram is booming for UK brands right now. Among consumers, Instagram topped the list for social shopping purchases in 2023. It is also the most…
When I first started working in social media over a decade ago, follower growth was seen as a critical metric—if not the most important one.…
Marketers are rightfully obsessed with metrics. With markets increasingly competitive and globalized, staying on top of data is essential for understanding overall business performance and…
Dubai. Finland. Vermont. These are just a few of the many near and far-flung destinations influencers have been invited for coveted brand trips. Fueled in…
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore…
Social media can sometimes feel like the wild west. Brands know they should post content on social media. But without the right metrics, it’s hard…