Proactive marketing is about planning for the future. It’s a long-term business strategy rooted in a nuanced understanding of your customers so you can anticipate…
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When you think of a social media manager’s job, you probably picture them planning and posting content all day. But there’s much more to the…
LinkedIn carousels are a clever marketing solution to keep users engaged with posts. However, since LinkedIn’s decision to sunset organic carousel posts, is there still…
More than 80% of marketers agree influencer marketing is an essential part of their overall social media strategy, according to a Q3 2023 Sprout Pulse…
Companies need a robust marketing tech stack to thrive in today’s competitive business landscape. A well-planned martech stack helps teams work smarter, get data-driven insights…
Imagine two brands, both selling baby formula. Brand A features illustrations of babies and families across their marketing channels. They tout their ingredients, showcase their…
When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a…
Incorporating others’ content into your Instagram feed is a common and effective element of any Instagram marketing strategy. User-generated content (UGC) is often used by brands…
Harnessing the power of TikTok is crucial for staying relevant and engaging with many audiences. The TikTok comments section alone is ripe with information brands…
The rise of influencer marketing has revolutionized how brands interact with their audiences in the United Kingdom–particularly in the creative, visually-centric beauty sector. From PM…