Like it or not, social media and politics have become inseparable. That’s because so much of our political discourse happens via social media. Why, though?…
Posts published in “Facebook Marketing”
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Almost every consumer search starts with Google, which essentially makes your Google My Business listing your digital storefront. A strong online presence is an absolute…
When marketing practitioners and their bosses align on goals for social, they can unlock social’s potential as a true driver for business growth. For practitioners,…
In a COVID-19 world where all in-person events and plans have been cancelled, companies are looking for new ways to connect with their audiences, and…
Seeing is believing. If you think sharing images and videos on social media earns you more credibility with your audience, the data is on your…
Let’s be honest: social media can feel like a total time-sink sometimes. This is especially true as social managers take on more and more responsibilities.…
The abundance of data can be a bane as much as it is a boon. While marketers now have plenty of data to back up…
As the world continues to grapple with the uncertainty of living during a global pandemic, one thing is for certain: consumer behavior has changed. Not…
What better way to display your brand’s human side to your customers than to showing the people behind your company? The arrival of Facebook Live…
Just like life, social media strategies have ups and downs. If you’ve been chugging along, outperforming benchmarks, garnering high engagement and reaching all your goals,…