When making purchasing decisions, potential customers put a lot of weight on the experiences of others. Many shoppers seek out reviews to find objective and…
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Wondering if you should sign up for Pinterest? While each platform has its own demographics that can guide your strategy, there are plenty of benefits…
Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. And it’s not just operations and logistics teams that…
As a social marketer, time is a precious resource that you cannot afford to waste. And having data-driven, actionable insights is essential for your success.…
Social media and healthcare go hand in hand these days. More and more of the public are taking to social media for healthcare news and…
“Think of the end at the beginning, always.” That’s what my previous boss and mentor constantly asked of me. As a young social media manager,…
A version of this article was previously published on LinkedIn. For most, enjoying and using social media is a relatively hassle-free experience. Many of us…
It’s no secret that social media professionals wear more than one hat. From content creation, community management, customer service, strategy development, copywriting, data analysis and…
Trying to wrap your head around YouTube SEO? We get it. Getting your channel off the ground is a struggle. The good news is that…
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through…