These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. Regardless of which platform universities…
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Note: This article was based on Material Components version 1.2.0-beta01 as of June 1, 2020. In my three and a half years working on a…
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through…
Marketing leaders often take a unique path to get to managing a social media team. The journey isn’t always linear: while some come up through…
Are you responding quickly enough to your customers on social media? Sure, we obviously want to get around to our mentions and messages as soon…
Dealing with a hacked Twitter account can be frustrating. But hey, don’t freak out if it happens to you. From A-listers like Taylor Swift and…
There may come a time in your social media career where you look at your brand and wonder, “Is it time to create another Twitter…
If there’s one thing that’s true, it’s that social marketers know how to roll with the punches. Given how many curveballs 2020 has thrown at…
Social media is constantly changing, and so is the way that users interact with it. As a marketer, it’s essential to keep up with the…
Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to…