Change is constant. That is the only certainty in life. It’s interesting how many said social media was a disruptive force to big, traditional broadcast…
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As someone who’s worked in social media for over a decade, I wholeheartedly believe it’s always possible to measure the value of social and the…
According to the Sprout Social Q3 Pulse Survey, 80% of marketers agree influencers are an essential part of their strategy. That doesn’t mean everyone has…
Remember the last time you were influenced to buy a new ingredient at the store or visit a restaurant? There’s a good chance that influence…
Known for its short-form vertical videos, TikTok is more than just an app for dance challenges and lip-sync trends. The platform has grown exponentially in…
Learning how to use TikTok for business can level up your marketing strategy. The platform is home to over 1.5 billion users of all ages.…
From celebrity news to election discussions—there’s only one place to go to keep up with what’s going on around the world. Despite significant changes, Twitter…
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore…
Why is conversational marketing on the rise? It’s simple: People find value in talking to other people. Customers want quick and responsive conversations with brands—and…