Managing a social media strategy is a constant balancing act between creativity and operational demands. But what if someone could handle most of the day-to-day…
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As I approach my first 60 days as Chief Product Officer at Sprout Social, I’m reflecting on the tremendous privilege and responsibility that come with…
If you’re looking to grow your online presence in a creative and authentic way, influencer marketing is an excellent idea. Influencer marketing revolves around partnering…
There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos. It’s not as simple as…
The world of social media marketing is in a permanent state of change. One algorithm or another is always in retrograde. The sun rises and…
TikTok inspires popular internet trends and helps products go viral. This makes it the perfect platform for brands to build their online presence. But to…
For a successful social media marketing strategy, keeping tabs on your performance is essential, especially on Instagram. This helps you know when to adjust an…
Customer care is a balancing act. You need operational efficiency—swift case handling, cost control and peak team productivity. At the same time, you can’t sacrifice…
Evolutions in artificial intelligence (AI) technology have impacted the way brands and businesses market to customers. Accessible tools now allow companies to streamline campaign management…
Behind every seemingly effortless ticket resolution is a pressure-tested customer service case management strategy that allows teams to streamline efforts and improve outcomes. It’s more…