Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Sounds good, right? But what does that actually mean? Hey, fair…
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It’s safe to say everyone on the internet has an opinion—and many are comfortable with thinking out loud on social media. On Twitter, it’s estimated…
Ever experienced this? You attend an amazing conference. Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe…
Trying to wrap your head around Twitch marketing? If so, you’ve got the right idea. Beyond the major social media platforms, Twitch represents a booming…
Video is taking over social media at large. And Instagram is no exception. In fact, the average consumer on the ‘gram now spends over half…
By now you should know that social media marketers aren’t only responsible for community management, content creation and building brand awareness. Social media data analysis…
With the COVID-19 pandemic limiting travel and crowded in-person gatherings, virtual conferences and events have replaced their in-person counterparts. Rather than these disruptions slowing planning…
Consumers play a major role in shaping the public perception of brands, influencing their actions and holding them accountable—and it’s a double-edged sword for brands.…
When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that…
So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. It’s exciting to grow your team,…