With over 2.5 billion monthly active users, YouTube is the second-largest social media platform in the world. But YouTube’s large user base isn’t the only reason…
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Category Added in a WPeMatico Campaign
TikTok is all about video—it’s what keeps users glued to the app. But if you want your videos to stand out, you need to pay…
Have you scrolled through Instagram today? Checked your email? Googled something? Chances are you saw at least one promotional message on one of those platforms.…
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore…
Reddit is more than just a social platform—it’s community forum meets social media. If you’ve got a question—about anything at all—chances are someone answered it…
An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each…
If you can believe it, Sprout recently celebrated its 14th anniversary. Thinking back on what social media looked like in 2010—Pinterest and Instagram had just…
The beginning of the millennium marked the dawn of modern internet culture. For the first time, ordinary people could create loyal global communities and have…
You’re in a meeting with senior executives and stakeholders and they ask you to quantify your team’s performance across social channels and accounts. You also…
If you haven’t been minding your TikTok metrics, now’s the time to start. Especially as the app booms as a brand discovery and shopping channel.…