Overview To stand out as a brand on social is a simple process for the viewer: First, something pulls them in visually. Then, they connect…
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If you’re thinking about giving New Year’s resolutions a hard pass, you’re not the only one. Social chatter around New Year’s resolutions has been, to…
What a year it’s been. Over the last nine months, social media leaders have dealt with a global pandemic, natural disasters, social uprisings and a…
Now that you’ve signed up for your Sprout Social 30-day free trial, you may be wondering: what should I do next? To answer that question,…
Agency owners and professionals have been pushed to their limits in 2020. In the past nine months alone, agencies have had to lean into remote…
When COVID-19 hit, citywide lockdowns forced many people indoors. But even amid the panic and the uncertainty, people found new ways to connect with each…
It’s impossible to open up a major social platform now and not see a video post. Videos range from short promotional videos on Instagram to…
Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. The only way to do…
There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on…
In order for social media marketing to work, you need an audience. However, growing an audience is also one of the most difficult tasks for…